Public Relations Specialist (m/f/d)

Responsibilities

 

  • Responsible for the successful implementation of public relations programs to support CARFAX’s strategic goals
  • Write and create PR content (press, social media, whitepapers)
  • Identify PR needs and act as the primary communications liaison for CARFAX consumer and B2B marketing efforts, business development and data acquisition
  • Implement agreed upon tactics to support CARFAX’s objectives (maximize sales, boost awareness, build brand credibility, educate dealers and consumers, acquire data, secure key business partnerships, etc.)
  • Coordinate with internal staff and external resources to execute public relations tactics that further enhances Carfax’s image among key audiences
  • Facilitate information dissemination among internal audiences and media inquiries
  • Develop and maintain media contacts and pitching media for story placement
  • Develop and maintain a CARFAX information library including a catalog of press coverage, recent legislative developments and industry trends
  • Work with the data team to coordinate research projects
  • Prepare timely reports on response to PR efforts and maintaining up-to-date, accurate tracking records for PR campaigns and budget

 

Education/Qualifications

 

  • Minimum of two years work-related experience, with established writing and media relations skills
  • Bachelor’s degree in related field of study
  • Fluency in English is required; you should feel comfortable working in a multicultural environment with English as main language
  • Strong ability to move ideas to action – ability to turn “back-of-the-napkin” ideas and concepts into viable public relations programs
  • Strong project management/organizational skills
  • Extensive experience working with a contact database in either a sales or media relations context
  • Strong interpersonal skills – ability to coordinate efforts throughout marketing department and within the organization to meet corporate needs
  • Strong writing and communications skills – ability to write compelling, effective and concise copy for PR and other marketing projects
  • Must be able to take initiative – working with the direction of management, must be able to take ownership of projects, creatively problem solve and see through to completion

 

What we offer

  • A very pleasant working atmosphere in a dynamic, international team
  • Flexible working hours in a beautiful office with rooftop terrace in the center of Munich
  • Great team events: cooking contests, hiking days, poker nights, skiing days, Weißwurst breakfasts, table tennis tournaments – and Munich´s coolest company Christmas party

 

Join Team CARFAX – and find a great place to work.

We look forward to receiving your application including your salary requirement and earliest possible starting date at career@carfax.eu!